Demo Food Canada
4
Cities
3
912
203
Responses
159
$1047
$4.59
Ave. Samples/Stores vs. F&B Mean
Cost per Event vs. F&B Mean
Cost per Trial vs. F&B Mean
228
228
Average Samples
vs. Cat. Mean
vs. Cat. Mean
1047
1047
Cost per Event
vs Cat. Mean
vs Cat. Mean
$4.59
5
Cost per Trial
vs Cat. Mean
vs Cat. Mean
Top Five Stores
| Store | % | |||
|---|---|---|---|---|
| FreshCo Don Mills & Helen Lu, Toronto | 472 | 82 | 60 | 73% |
| Chalo Chinguacousy & Queen, Brampton | 432 | 77 | 59 | 77% |
| FreshCo Simcoe & Winchester, Oshawa | 224 | 52 | 44 | 85% |
Engagement Rate
| Engagement | % | |||
|---|---|---|---|---|
| Registration rate (Trial to Email) | 912 | 203 | 22 % | |
| Emails to Response Rate | 203 | 159 | 78 % | |
| Response Rate (Trial to Response) | 912 | 159 | 17 % |
Comparative Analysis
| Engagement | Brand | Cat. Mean |
|---|---|---|
| Registration Rate (Trial to Email) | 22 % | 22 % |
| Emails to Response Rate | 78 % | 39 % |
| Response Rate (Trial to Review) | 17 % | 6 % |