Demo Product 1

Consumer Loyalty

Cluster Response Range Description
Promoters 9 - 10 Consumers that make repeat purchases and promote the brand through a positive word of mouth.
Passives 7 - 8 Consumers that may make repeat purchases only if convenient and are not enthusiastic about the brand. They are a lost opportunity.
Detractors 1 - 6 Consumers that may make repeat purchases only if convenient and may even damage the brand reputation through negative word of mouth.

The HBR lists multiple pontentially applicable questions that measure consumer loyalty and predict profitable growth. Since the samples were not purchased, multiple questions from the list were asked to ensure repeatability of results. The questions and their NPS are:

"How likely are you to buy this product?"

Key: Detractors (1 - 6) Passives (7 - 8) Promoters (9 - 10)

24 (15.1%)
48 (30.2%)
87 (54.7%)
Net Promoter Score: 40
"How likely are you to recommend this product to your friends?"

Key: Detractors (1 - 6) Passives (7 - 8) Promoters (9 - 10)

26 (16.4%)
40 (25.2%)
93 (58.5%)
Net Promoter Score: 42

Consumer Preference

The consumer preference was determined by asking the question shown below. The responses were averaged by being given a numerical score. The percent distribution, numerical score (in the brackets), and average response are also shown below.

"I prefer this product over similar brands."

Strongly Disagree (-2)Disagree (-1)Neutral (0)Agree (1)Strongly Agree (2)

14 8.8%
9 5.7%
38 23.9%
50 31.4%
48 30.2%
Average Agreement: 0.69 (Agree)
"What do you like the most about the product?"
  1. Its juicy and good quality.
  2. It was soft and chewy
  3. Halal and good price
  4. Tasted standard
  5. Juicey
  6. The taste
  7. Great
  8. It tastes good
  9. Juicy
  10. Easy to make and taste good
  11. Good taste and value
  12. the taste is amazing
  13. It seems the pure meat taste. Salt level is good.
  14. Value
  15. Taste
  16. C
  17. Taste
  18. taste good
  19. Meat
  20. Flavour
  21. Good
  22. Taste and texture
  23. Tender & Juicy
  24. Taste
  25. Jsj
  26. thick and juicy
  27. The service
  28. Taste and wuality
  29. Tasty
  30. It was not cooked properly. Very disappointing!
  31. Quite thick
  32. All
  33. Its was so good, freshly made
  34. Taste great
  35. The meat
  36. Great
  37. Tastes good and are not dry
  38. Evenly cooked
  39. Taste
  40. Tasty
  41. All good
  42. N/a
  43. The toppings selection for the burgers
  44. Preparing well done
  45. the taste and freshness
  46. Softness of beef burger
  47. Tasty
  48. Very good product
  49. Na
  50. It’s tasty
  51. Sandwich
  52. Taste and texture
  53. It's taste. And the softness. Loved it!
  54. Delicious
  55. It's juicy
  56. Juisy taste
  57. Free
  58. Love ot
  59. Tender taste
  60. Fresh
  61. Taste good, halal.
  62. Very nice
  63. Na
  64. Halal
  65. It’s yummm and fresh
  66. Moist level
  67. Test
  68. Juicy beef
  69. Crispiness
  70. the beef
  71. Nuggets
  72. Taste
  73. It tasted good after coming off the grill.
  74. Flavour
  75. A good burger which bbqs well, but not as flavourful as burgers with more fat
  76. Bergers are super fresh
  77. Zabiha
  78. It was a great burger
  79. The halal
  80. Its good
  81. It's smell
  82. Best
  83. I ate the burger without sauce and I could taste the quality of the meat it was so good
  84. Amazing
  85. Juicy
  86. It's halal.
  87. Tasted like beef
  88. Soft interior and not gristle in patty.
  89. is prepared well
  90. It’s edible
  91. Its good taste
  92. I appreciate that they are Halal to supply those that need/want Halal products. Looked like quick and easy cooking. Good size to more easily control portions and not overeat
  93. I like the fact that it is halal and flavourful
  94. The way it was cooked
  95. Tasted so fresh and clean.
  96. Good flavour
  97. Beef burger
  98. Halal
  99. Agree
  100. Taste
  101. The taste
  102. Tasty
  103. Flawed
  104. the bun
"What would you like to improve about the product? "
  1. Lower the fat on the burger. It’s heavy on fat
  2. More flavor
  3. Spices
  4. More variety
  5. Nothing
  6. It is good
  7. size
  8. Great
  9. Buns
  10. Nothing tge best
  11. Spicy version!
  12. the size of the burger can be bigger
  13. It needs more spices or herbs, it needs more oily and moisty mouthfeel. It’s dry in the mouth. It needs to be more balanced in terms of meat and spice flavor. Note: the way that people serving this product is not standard . Because , they cut in half and leave on the table , product became cold. This product needs to be served warm. It doesn’t have no dressing or sauce.it is only a small portion of burger and bread. Which is not adorable.
  14. Size of burger patty
  15. Nothing
  16. F
  17. It’s good
  18. null
  19. I like Meat hehehe
  20. Nothing
  21. Nice
  22. N/a
  23. Thickness and added more seasoning.
  24. H
  25. nothing to improve
  26. Everything great
  27. Size
  28. Nothing
  29. The flavour needs more improvement.
  30. Could be more juicy
  31. Nothing
  32. Nothing
  33. It's perfect
  34. All good
  35. Maybe a little more spice in it
  36. Need more flavor
  37. Price
  38. Nothing
  39. Get some winners too
  40. N/A
  41. Include an option to add cheese to the burger
  42. it’s really good
  43. more in a pack the quantity
  44. Nothing
  45. Nothing
  46. No really
  47. Na
  48. Nothing
  49. Nothing
  50. Packaging
  51. More crispy
  52. Everything
  53. Both
  54. Nothing
  55. Nothing
  56. Nothing
  57. Na
  58. More juicy
  59. Nothing
  60. More spicy
  61. Almost everything is good
  62. The price
  63. nothing
  64. Nothing
  65. All good
  66. It needs to have stronger beef flavor.
  67. More fat content
  68. Add some vegtables
  69. Make it a bit spicy
  70. Cheese
  71. More bwef
  72. Its good
  73. The time
  74. Best
  75. Nothing it's very good
  76. Amazing
  77. Nothing
  78. The meat at times seems too blocky and smooth/slippery, I just want to ensure it's not factory processed and artificial, and they say the meat that has strands like hair is real...so yeah...
  79. Patty sizes
  80. Size
  81. could be a little larger in thickness
  82. Bigger portions
  83. Its good saifa us good
  84. Could use a little more flavor, which I would add as spices as I cook. Thanks
  85. Taste
  86. N/A
  87. Nothing
  88. Bigger patty
  89. All good
  90. Quantity
  91. The texture.
  92. Na
  93. make it less soggy make it more spicy make it less bland
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