Atiyas Supermarket Scarborough NPS
Consumer Loyalty
| Cluster | Response Range | Description |
| Promoters | 9 - 10 | Consumers that make repeat purchases and promote the brand through a positive word of mouth. |
| Passives | 7 - 8 | Consumers that may make repeat purchases only if convenient and are not enthusiastic about the brand. They are a lost opportunity. |
| Detractors | 1 - 6 | Consumers that may make repeat purchases only if convenient and may even damage the brand reputation through negative word of mouth. |
The HBR lists multiple pontentially applicable questions that measure consumer loyalty and predict profitable growth. Since the samples were not purchased, multiple questions from the list were asked to ensure repeatability of results. The questions and their NPS are:
"How likely are you to buy this product?"
Key: Detractors (1 - 6) Passives (7 - 8) Promoters (9 - 10)
Net Promoter Score: 27
"How likely are you to recommend this product to your friends?"
Key: Detractors (1 - 6) Passives (7 - 8) Promoters (9 - 10)
Net Promoter Score: 27
Consumer Preference
The consumer preference was determined by asking the question shown below. The responses were averaged by being given a numerical score. The percent distribution, numerical score (in the brackets), and average response are also shown below.
"I prefer this product over similar brands."
Strongly Disagree (-2)Disagree (-1)Neutral (0)Agree (1)Strongly Agree (2)
Average Agreement: 0.59 (Agree)
"Which Sample Food Canada product have you tried?"
"What do you like the most about the product?"
- Very tasty
- Taste
- I like the beef and spices better than spinach and cheese.. i felt the spinach roll had a bitter taste of spinach.. maybe if other spices are added than it may taste better
- Beef products is excellent
- The cheese
- Taste
- The taste is very good
- The cheese combo with spinach
- Sambusa
- Taste
- Freshness
- It tasted good
- The beef inside the roll taste good
"What would you like to improve about the product? "
- Nothing
- A little bit more spicy would be better
- The beef tastes great. The spinach one needs inprovement though.. the bitter taste of spinach can be improved
- Pls increase the rolls
- Bigger portion
- It's the best
- Spinach is not tasty
- N/a
- Everything is excellent
- Taste
- Nothing its perfect
- Need to improve the crispy ness of the sheet