Demo Product 4

Consumer Loyalty

Cluster Response Range Description
Promoters 9 - 10 Consumers that make repeat purchases and promote the brand through a positive word of mouth.
Passives 7 - 8 Consumers that may make repeat purchases only if convenient and are not enthusiastic about the brand. They are a lost opportunity.
Detractors 1 - 6 Consumers that may make repeat purchases only if convenient and may even damage the brand reputation through negative word of mouth.

The HBR lists multiple pontentially applicable questions that measure consumer loyalty and predict profitable growth. Since the samples were not purchased, multiple questions from the list were asked to ensure repeatability of results. The questions and their NPS are:

"How likely are you to buy this product?"

Key: Detractors (1 - 6) Passives (7 - 8) Promoters (9 - 10)

9 (30.0%)
8 (26.7%)
13 (43.3%)
Net Promoter Score: 13
"How likely are you to recommend this product to your friends?"

Key: Detractors (1 - 6) Passives (7 - 8) Promoters (9 - 10)

8 (26.7%)
10 (33.3%)
12 (40.0%)
Net Promoter Score: 13

Consumer Preference

The consumer preference was determined by asking the question shown below. The responses were averaged by being given a numerical score. The percent distribution, numerical score (in the brackets), and average response are also shown below.

"I prefer this product over similar brands."

Strongly Disagree (-2)Disagree (-1)Neutral (0)Agree (1)Strongly Agree (2)

2 6.7%
2 6.7%
5 16.7%
14 46.7%
7 23.3%
Average Agreement: 0.73 (Agree)
"What do you like the most about the product?"
  1. I like the spinach and cheese combination
  2. Taste & freshness
  3. كل شئ
  4. Affordable
  5. Taste is really good
  6. Crunch, soft inside, flavorful
  7. All good
  8. Great
  9. طعمه
  10. It’s very delicious
  11. The taste
  12. Its tastes like back home rolls.
  13. The cheese
  14. The cheese combo with spinach
  15. Taste
"What would you like to improve about the product? "
  1. I would definitely like to add bit more flavor, it seemed a little bland.
  2. لاشئ
  3. Add more stuffing
  4. Always try to fresh and don’t use any artificial things or chemicals or flavours
  5. Nothing
  6. All good
  7. لا شيء
  8. It’s in
  9. The feeling must go more inner
  10. I think its perfect
  11. Bigger portion
  12. N/a
  13. Price
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