Demo Product 2

Consumer Loyalty

Cluster Response Range Description
Promoters 9 - 10 Consumers that make repeat purchases and promote the brand through a positive word of mouth.
Passives 7 - 8 Consumers that may make repeat purchases only if convenient and are not enthusiastic about the brand. They are a lost opportunity.
Detractors 1 - 6 Consumers that may make repeat purchases only if convenient and may even damage the brand reputation through negative word of mouth.

The HBR lists multiple pontentially applicable questions that measure consumer loyalty and predict profitable growth. Since the samples were not purchased, multiple questions from the list were asked to ensure repeatability of results. The questions and their NPS are:

"How likely are you to buy this product?"

Key: Detractors (1 - 6) Passives (7 - 8) Promoters (9 - 10)

8 (12.3%)
14 (21.5%)
43 (66.2%)
Net Promoter Score: 54
"How likely are you to recommend this product to your friends?"

Key: Detractors (1 - 6) Passives (7 - 8) Promoters (9 - 10)

8 (12.3%)
14 (21.5%)
43 (66.2%)
Net Promoter Score: 54

Consumer Preference

The consumer preference was determined by asking the question shown below. The responses were averaged by being given a numerical score. The percent distribution, numerical score (in the brackets), and average response are also shown below.

"I prefer this product over similar brands."

Strongly Disagree (-2)Disagree (-1)Neutral (0)Agree (1)Strongly Agree (2)

7 10.8%
1 1.5%
17 26.2%
22 33.8%
18 27.7%
Average Agreement: 0.66 (Agree)
"What do you like the most about the product?"
  1. Taste
  2. The guy very friendly presented the product to taste. Product good as it’s ready just need to heat.
  3. Real meat and no filler
  4. Taste n spicy
  5. Na
  6. Taste
  7. Good taste
  8. Softness
  9. Spicy
  10. Spice
  11. Taste
  12. Taste
  13. It was moist.
  14. the taste
  15. Taste
  16. Good amount of spice
  17. Really kaint
  18. Flavour
  19. The taste
  20. Taste
  21. Ready made
  22. Good & soft
  23. The taste
  24. Flavour is good!
  25. It tastes good
  26. spice
  27. Good
  28. Taste
  29. Tasty easiness of preparing and zabiha halal
  30. Taste
  31. The flavour
  32. The convenience to prepare it
  33. Good taste
  34. A nice small kick toi it
  35. Taste
  36. Seekh kabab
  37. Good
  38. The texture and the juiciness of the kebab is just excellent
  39. Taste
  40. juicy
"What would you like to improve about the product? "
  1. Nothing
  2. Over all good we tried multiple products time to time.
  3. Make a slightly spicy version
  4. Pricing.. should more cheaper
  5. Na
  6. Price
  7. Nothing
  8. Smoky / charcoal flavour
  9. Other favours are not so visible.
  10. Bit more improvement in other flavour. I like the spicy flavour but it is dominationg
  11. Mmmm
  12. Make it more spicy
  13. Less pepper.
  14. n/a
  15. More spice
  16. No change
  17. Nothing
  18. Less spice
  19. Taste
  20. Taste
  21. Its good already
  22. Less spicy
  23. A little too spicy
  24. More in the box
  25. too much tumeric
  26. Nothing
  27. Spice level
  28. Increase the spice level
  29. Spice
  30. The spicy level is too high to accommodate kids
  31. less spicy a bit
  32. It’s a but salty but it works
  33. Its hard little bit
  34. Nothing
  35. Nothing
  36. Everything is good
  37. nothing
Copyright © Sampytracker.com 2024